Jen O'Brien is an award-winning digital editor and analytics-obsessed content expert with more than 10 years of experience managing websites, email communications and social media channels for some of Canada’s top brands and media outlets.
A deep understanding of SEO and audience behaviour as well as a desire to find solutions that make every brand interaction more customized, engaging and convenient is at the heart of her work. It is also what has helped the companies she's worked with to increase organic search traffic, grow their social communities and remove barriers while increasing brand love.
Jen is also an experienced writer. She has crafted copy for a number of leading global brands, transforming product messaging into storytelling that sells. Her long-form articles have also been published in a variety of magazines, newspapers and websites across Canada including CBC.ca, EnRoute, Explore, The Toronto Star, Chatelaine, Weddingbells, Outpost, glow, Connected, Canadianliving.com, Fashionmagazine.com, Flare.com, and The Coast.